Organic Positioning Consulting (SEO)
Organic Positioning (SEO)
If you develop an organic positioning strategy, you can generate business opportunities through digital media without the need to invest in advertising.
In the medium and long term, if you do not develop your SEO, you will depend on the investment in advertising, if you stop paying, you stop selling. SEO will help you generate qualified traffic over time.
Keywords That Make Money
We will support you to find keywords with high search volume and low SEO difficulty level.
Search Intent and SERP Analytics
We will show you those keywords that have commercial and transactional search intent.
Technical Audit of the Website
We will carry out a professional technical audit of your website to verify its health, if there are areas of opportunity, it will be demonstrated with data and not with opinions.
Referral Link Analysis
We will show you the current referral link profile and action plan to increase the authority of your domain.
Search volume and positioning difficulty
If you have in mind the keywords that your users are looking for on the internet, we will help you verify the search volume and difficulty of positioning with data.
It is recommended that you target keywords with a difficulty level similar to that of your domain authority.
You can make an appointment without obligation to show you these analyses.
Search Intent and SERP Analysis
Each keyword is associated with a search intention, there are 4 of them:
- Informational Brand name Commercial Transactional
As their names indicate, this search intent shows what the user wants to do and the SERP analysis focuses on a review of the search results on Google for that keyword.
In this way we can generate content that allows positioning in Google and more importantly, that resolves the search intention of the potential client.
Technical Audit of the Website
We must remember that Google is the search engine and there are advertisers (businesses with web pages) and buyers (potential customers).
Google wants to offer the best experience to potential customers, so it will choose the web pages that best meet the user experience requirements, for example,
- Website loading speed Technical structure of the website Informative metadata of the website
Referral Link Analysis
In the physical world, the power of word of mouth is essential for any business. The question Google asked itself was,
How can we replicate the power of word of mouth in our search engine algorithm?
The solution was the reference links, what are those links from other websites that point to yours? What are you talking about? What is your reputation level?
Getting quality referral links, and the quantity of them, help tell Google about your domain authority.