Digital Marketing Consulting
Marketing Digital 360
Digital marketing strategies vary according to the maturity of the business and type of business. We will support you to design, implement and audit a digital marketing strategy specific to your business.
A digital marketing strategy cannot be the same for a small and a large business, as well as for professional services and direct-to-consumer (E-Commerce) businesses.
Consulting in Branding and Web Design
Emotional positioning and development of a memorable brand that lives in the mind of your client.
Consulting in SEO and Advertising Campaigns
We will analyze current strategies and take action to increase qualified traffic.
Conversion Funnels Consulting
We will identify the current conversion funnel and create a plan with measurable actions to optimize it.
Data Reporting and Visualization Consulting
Implementation of processes for monthly reporting with performance metrics in Power Bi.
Branding and Web Design
The branding service will allow your brand to stand out emotionally in the market. Although visual assets are part of the brand identity, the emotional differentiator will allow you to contrast your brand in the market.
It is not about fitting into the market, it is about contrasting so as not to be similar to its competitors and fall into a strategic convergence, where all competitors are the same and the user opts for the most economical solution.
SEO and SEM Performance
We will support you to design advertising campaigns in google ads effectively. We achieve this by configuring the conversion pixels of various digital platforms (Fb, Ig, tiktok, linkedin...) to be able to do remarketing based on user behavior on your website.
Additionally, we will launch advertising campaigns on social networks effectively. Compared to the strategy that we will help you design in Google Ads, when we talk about Facebook, Instagram or Tiktok Ads, the optimization approach changes.
Conversion Funnels
The Conversion Funnel or Conversion Funnel shows us the effectiveness of your efforts in the different phases of the user related to the acquisition of your service or product.
It could be that you have areas of opportunity at the top of the sales funnel, that is, to attract the attention of customers, or, at the bottom of the sales funnel, difficulty in completing the conversion process.
Reporting and Data Visualization
Properly configured Google Analytics 4 (GA4) will allow you to create custom events to develop audiences based on user behavior within your website.
This will enable you to create user segments and analyze their behavior with the help of various dimensions built into GA4 to make optimization decisions based on data, increasing your conversion rate.
Additionally, data-based decision making. With Power BI reports, you'll be able to see what's happening in your business in ways Excel can't.
Visual reports will allow you to see trends, patterns and natural and abnormal behaviors of your business to correct proactively.